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Wednesday, April 22, 2009

China: "WoW" Card Sales Slow

Prepaid online game card distributors report that sales of game cards for Blizzard Entertainment's 3D MMORPG World of Warcraft (WoW) have recently declined, according to DoNews. Beijing-based distributor Junnet Omnimedia has seen WoW card sales fall 25% since April 15, and an unnamed distributor said almost all its competitors have stopped purchasing WoW cards, the report said. According to the unnamed source, distributors worry that the cards will not sell since Blizzard announced that the game's Chinese operator will change from The9 (Nasdaq:NCTY) to NetEase (Nasdaq:NTES). The9 has not confirmed rumors that said it would stop selling WoW prepaid cards on Wednesday, said the report.

Blizzard and NetEase announced April 16 that a NetEase affiliate will license WoW for three years after the game's current licensing agreement expires on June 8.

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