It's been a little while since we've had a guild recruitment video on Moviewatch, so I was pretty happy to get a note from Horror. He told us about the Scytheguard Recruitment Video, which he'd built for his Forsaken-only roleplay guild on Sentinels.
The video's got a few good ideas behind it, and has a few things that could be improved. First, I liked Horror's idea for a voice-over. Since his guild is exclusively for the undead, starting off with that nightmarish "you can't breathe anymore" idea is a great start to roleplay. That being said, I think the opening went a little longer than needed. Anyone checking out a trailer needs fast-paced action, or they'll wander off.
I think showing snippets of Northrend is also a good idea. There's enough random footage of gameplay out there that you want your prospective recruit to know you're progressing, and enjoying current content. Otherwise, they may assume your guild's just a few friends who threw a Fraps up on YouTube. (And while there's nothing wrong with that, it might get in the way of recruitment.)
Now, this was Horror's first and only video so far, so I can see why he's using an unregistered Fraps. But if he does more videos, he should go ahead and grab the registered version, and get the watermark off the top of his video. The video looks neat, but the watermark's a little distracting.